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ChatGPT Work isn't targeting the AI market. It's targeting enterprise software

July 10, 2026
ChatGPT Work isn't targeting the AI market. It's targeting enterprise software Watch on YouTube

Think of it this way: ChatGPT Work connects to more than fourteen hundred tools. It brings together context from your apps. It generates competitive intelligence reports for companies like Virgin Atlantic, qualifies leads for Zapier, prepares events for NVIDIA, and tracks programs for RingCentral. These are functions that today are performed by

Think of it this way: ChatGPT Work connects to more than fourteen hundred tools. It brings together context from your apps. It generates competitive intelligence reports for companies like Virgin Atlantic, qualifies leads for Zapier, prepares events for NVIDIA, and tracks programs for RingCentral. These are functions that today are performed by vertical software solutions: CRMs, project management platforms, business intelligence tools, and marketing automation software. Salesforce, ServiceNow, HubSpot, Tableau. Tools that cost tens of millions of dollars in enterprise licenses and require entire implementation teams. What OpenAI is proposing, without saying it quite so directly, is that an agent that understands natural language and has access to your data sources can replace part of that specialized software stack. Not all of it, not tomorrow, but a significant portion.

Full episode: https://youtu.be/rD1blris7Rk

🤖 AI-generated content: the script, voices, and images for this episode were produced using artificial intelligence tools.

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