Capital de TokensAI’s New Trap: Recommendations That Sell
Watch on YouTube A tool called “recommend product” could be very useful. But it could also become a sales funnel disguised as neutrality. If the website controls the criteria, it can favor the item with the highest margin, the inventory it wants to clear out, or the most profitable complementary service. That’s why the question
A tool called “recommend product” could be very useful. But it could also become a sales funnel disguised as neutrality. If the website controls the criteria, it can favor the item with the highest margin, the inventory it wants to clear out, or the most profitable complementary service. That’s why the question isn’t simply whether the agent will be able to act. The question is who defines the options the agent sees and what incentives are involved. Good design should make it possible to explain the criteria. If it recommends a coffee machine, it should be able to say whether it prioritized price, size, compatibility, warranty, or availability. And if it applies a discount, it shouldn’t hide other relevant promotions. Transparency will have to stop being text buried at the bottom of the page and become part of the contract between the user, the agent, and the company.
Full episode: https://youtu.be/ygXkjuMezyk
🤖 AI-generated content: the script, voices, and images for this episode were produced using artificial intelligence tools.
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