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The web could lose its business model #Shorts

August 23, 2026
The web could lose its business model #Shorts Watch on YouTube

What if the next visitor to your website were not a person, but thousands of agents working on people’s behalf?

What if the next visitor to your website were not a person, but thousands of agents working on people’s behalf?

Kitesurf, Cloudflare’s browser for artificial intelligence agents, could make tasks such as comparing products, monitoring sources, or preparing purchases dramatically cheaper. Its proposition is simple: open a page, extract what is needed, complete a task, and shut down, consuming far fewer resources than a full browser.

But that efficiency raises an uncomfortable question: if agents read the web without seeing ads, subscribing, or browsing like humans, how will the sites that create this information survive? The agentic web will need permissions, boundaries, identification, and clear ways to compensate those who publish valuable content.

Kitesurf does not just change how machines browse. It could also force us to renegotiate the economic rules of the internet.

Full episode: https://youtu.be/h2XsQ4F4lnA

🤖 AI-generated content: the script, voices, and images for this episode were produced with artificial intelligence tools.

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