Capital de TokensMessi, Ronaldo, and AI: The 3 Deals from the 2026 World Cup You Didn't See
Watch on YouTube Messi said in January that he didn't use AI. Five months later, he starred in the year's most viral reel with ChatGPT. Here's what's really happening at the 2026 World Cup.
Messi said in January that he didn’t use AI. Five months later, he starred in the year’s most viral reel with ChatGPT. Here’s what’s really happening at the 2026 World Cup.
In this episode, we analyze three deals that happened almost silently: Messi with OpenAI and the 17 million prompts generated in one week, Cristiano Ronaldo as an investor in Perplexity AI, and the agreement between the AFA and Google Gemini to analyze opponents and optimize the Argentine national team’s performance on the field. Sports sponsorship will never be the same: these companies don’t just want visibility—they want to change how millions of people understand artificial intelligence.
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