Why Apple could launch products more often

Second: launching more often makes sense for Apple, although the obvious interpretation of “more products” can lead us to the wrong conclusion. During Cook’s tenure, Apple massively expanded its services business and grew its device base. The company itself said that, when it announced the leadership transition, its services already exceeded one hundred billion dollars a year and there were more than two and a half billion active devices. That is a formidable scale. It also means that an individual new offering has to move a very big needle to change the company’s growth. Hence my thesis: the new cadence may be intended to offer more reasons to enter the ecosystem, stay in it, and use it in new ways.

Full episode: https://youtu.be/m5pNkUfsAUE

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