Why pay to attract users who don't pay?
Watch on YouTube A company loses money handling millions of queries and still pays for ads to acquire more users. A video about the artificial intelligence race starts with this apparent contradiction to put forward a thesis: companies are not betting solely on charging subscription fees. They also seek to build i
A company loses money handling millions of queries and still pays for ads to acquire more users. A video about the artificial intelligence race starts with this apparent contradiction to put forward a thesis: companies are not betting solely on charging subscription fees. They also seek to build infrastructure and secure a lasting place in our conversations and decisions. What makes a user who doesn’t pay valuable? The author proposes two answers. The first is the data they provide. The second is the habit of coming back. He argues that both can retain value even if current investment turns out to be excessive and the financial bubble eventually bursts.
Full episode: https://youtu.be/JVxSN1mQKAc
🤖 AI-generated content: the script, voices, and images in this episode were produced using artificial intelligence tools.
#Shorts